Ernex White Papers
Looking for a White Paper about Loyalty and Gift Card Solutions?
The white papers that we have listed below will help you develop a better understanding around some of the issues and ideas for loyalty and gift card programs. When you click on one of the links below, you will be taken to a registration page. After you fill in the required information, you will be sent an email with a link to the white paper you requested. Remember, you must provide an active email address to receive your link to the white paper that you requested.
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Augmenting Direct Mail Through Real-Time Customer Loyalty Programs It's no surprise that US-based marketing professionals are debating the merits and future of direct mail. While the direct mail market grew 3.6 percent to just over $196 billion in 2001, the recession coupled with the rising cost of postage, are causing marketers to rethink how they reach out to customers and prospects. |
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Critical Success Factors in Planning a Loyalty Program Creating a successful loyalty or electronic marketing program that works for your organization and your customers requires careful planning and execution. While it is difficult to dispute the benefits of attempting to do something good for customers, there are some tried and tested practices that cannot be ignored. |
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Critical Success Factors in Launching a Loyalty Program One of the greatest challenges to a loyalty program usually occurs between the 6th month and the 24th month of its operation. It is during this period that the excitement and anticipation created by the program's launch starts to decline. The customers - and the company's CFO - start to measure the program and its results. There are five more critical success factors that you must consider during the first two years of operating a loyalty program... |
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Critical Success Factors in Maintaining a Loyalty Program Loyalty programs begin to mature in year three and beyond. Finding out when your program is maturing will depend on a number of factors including the type of industry you are in. But it is safe to say that until you can start to look for year-on-year trends in data, it's not possible to assess important loyalty metrics like retention, or your efforts to influence the behavior of loyalty program members. |
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CRM vs. Loyalty Programs: Best Friends or Arch Rivals? Ask business owners what keeps them up at night and most will say driving revenue, increasing profitability, staying ahead of the competition, and retaining customers. For the past year and a half, companies in a variety of industries—most notably those involved in the financial services, telecommunications, travel and tourism industries—have looked to large customer relationship management (CRM) applications as a way to calm these bedtime demons. The nightmare is that CRM solutions can be expensive and difficult to attain, and what many are learning is that well run and targeted customer loyalty programs can provide nearly all the benefits of CRM with fewer hassles and far less expense...almost a dream come true. |
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Running a Loyalty Program in a Franchise Environment Franchised businesses offer unique challenges to the successful launch and operation of a loyalty program. While the concept of a broad coordinated marketing campaign fits well within the franchise concept, funding issues relating specifically to loyalty programs in the franchised environment can become a challenge and barrier to their successful implementation. |
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Loyalty is All About Relevance “Don’t leave home without it” used to be enough to parlay the value and benefits of carrying a specific credit card. But today, it’s becoming more and more difficult for merchants or credit card issuers to convince a consumer to enroll for a loyalty card when the consumer’s wallet is already bulging with receipts, credit cards, driver’s license and frequent flyer cards. |
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Smart Cards vs. Mag Strip Cards. Much Ado About Nothing? uch analysis has gone into the debate about which type of loyalty instrument is most effective in helping businesses dynamically interact with customers in order to build and maintain more profitable relationships. The debate, focused on smart cards versus magnetic stripe cards, is irrelevant. The type of card consumers carry in their wallet will not help an organization’s loyalty program succeed - the reward relevance and the program delivery method will. |
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Supporting Your Loyalty Program Through the Internet t’s an undeniable fact that consumers are going online in ever-increasing numbers. In fact, according to Nielsen//NetRatings, nearly 75 percent or 204.3 million Americans have access to the Internet from home as of March 2004. So it makes sense that many restaurateurs and hoteliers are making use of their corporate web sites to provide extra value to their customers. From simple information like the business location and descriptive information about products, to complex online shopping environments, the corporate web site has become a useful tool and a vital communications portal between businesses and their customers. |
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