Loyalty Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends, and insight, published once every three months.

Custom Messaging

The Ernex Custom Messaging Promotional Tool delivers targeted, personalized messages to your Real-Time Points loyalty program members or Gift Card users on their receipts at the point-of-sale. Custom messages delivered through your POS environment in response to transactions are a cost-effective way to implement an awareness campaign when compared to traditional flyers, ads or direct mail.

Custom messages are perfect for announcing new products, VIP events, upcoming promotions or loyalty program redemption levels and can be targeted so you can market to your customers more efficiently. And because messages are printed on the receipt, it’s easy for your staff to alert customers to the messages.

Custom Messages help you:

Increase customer awareness
Keep customers informed with frequent and direct communication.

Encourage customer action
Increase campaign awareness and encourage response by printing messages on receipts.

Reduce customer marketing costs
Deliver messages at the point-of-sale for a fraction of the cost of flyers, ads,or direct mail.

Send broadcast or targeted messages to customers
Alert customers to an event for everyone, or about an event that may interest a select group of customers.

Reinforce member reminders
Proactively remind members about program activity like redemption levels, expiry dates or missing customer information.

Customize your Message campaign around variables including:

Geographic regions or participating merchant locations Time-of-day or day-of-week Minimum and/or maximum spend per transaction Transaction type (purchase, activation, redemption, pre-auth, pre-auth complete)

Remaining gift card balance, current loyalty point balance or lifetime loyalty point balance Events like birthdays or anniversaries Specific customer segments (loyalty only)