Ernex Insight
At the foundation of understanding your customers is technology and effective reporting. Through our secure portal, merchants have access to both high-level and detailed reports that allow you to make the strategic, informed decisions that will impact not only your marketing efforts, but your entire organization. Ernex provides the data in a number of file formats so merchants can import the information into their existing programs and reporting structures. In addition, file extracts can go out on a daily basis via secure FTP for data mining by the client. (Applies to transactions details extracts for loyalty and stored-value cards, and card details extract for stored-value.)
It's easy to implement a loyalty or stored-value card program and see returns. What makes an outstanding program is the analysis of the customer data and using those insights to craft a precise, results-driven program.
Loyalty Program Sample Reports (PDF and Excel format available for online viewing)
- Monthly: program summary, customer acquisition by location, and top customer list by spend
- Quarterly: complete member list
- Exception reports: cumulative purchase, single purchases, cumulative redemption and redemption frequency
Stored-Value Card Sample Reports (PDF and Excel format available for online viewing)
- Monthly: Transaction details, program summary, program summary by location, liability, reconciliation
- Daily: Transaction details
