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Loyalty Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends, and insight, published once every three months.

Points Multiplier

The Ernex Points Multiplier promotion helps you to reward loyal customers with incremental points for each repeat visit as part of your Real-Time Points loyalty program. Designed to drive increased frequency and spend from your customer base, this dynamic incentive tool awards multiple points for repeat visits in real-time!

Customize your Points Multiplier campaign around variables including:

Point multiplier levels (1.25, 2, 2.5, etc) Number of visits required Gross spending thresholds Minimum spend per transaction

Maximum point earning levels Length of campaign period Geographic regions or participating merchant locations Tiered levels of customers

Points Multiplier helps you:

Encourage customer frequency
Multiply the points awarded for repeat visits to encourage customer frequency during the promotion period.

Increase customer spend
Reward customers based on the minimum purchase amount or total spend.

Drive customer activity
Encourage high customer activity at specific stores during special campaign periods.

Reduce customer update costs
Inform customers of multiplied points earned directly on their receipts.

Understand customer activity
Summary reports help you understand customer level, spend and location activity.

The Multiplier Library includes:

Grouped Multiplier
Divide your loyalty program member base into groups and based on the minimum amount spent per transaction and maximum life time points accumulated, the groups get different multiplier points.

Minimum Dollar Purchase Multiplier
All loyalty program members that spend a minimum amount twice get double points. If they spend the minimum amount five times they get triple points, and if they spend a minimum amount ten times they get five times the points.

Timed Multiplier
If a loyalty program member makes more than the minimum amount of purchase transactions over a set dollar amount within a selected time of the first transaction, they receive triple points on future purchase transactions within the promotion period.

Location Multiplier
During a campaign, if a loyalty program member visits a participating location once they get single points. If they visit a second unique location they get double points, and if they visit a third unique location they get triple points.

Cumulative Spend Multiplier
If a loyalty program member visits a minimum number of times and has a cumulative spending of more than a selected amount, they will receive triple points for all transactions during the campaign period.