Loyalty Database Hosting
Loyalty Database Hosting (LDH) centralizes the management of loyalty program data and makes it available in real time. LDH manages loyalty program rules and provides access to loyalty data via multiple channels and systems including merchant points-of-sale, call centers, Internet, and back-end fulfillment and reconciliation systems.
LDH centrally processes loyalty transactions from all the integrated customer contact points and updates accounts in real time providing an authoritative account profile that can be analyzed and leveraged to personalize interactions with the cardholder. Through its flexible and scaleable platform, LDH leverages its configurable tools and interfaces to customize the Business Rules Engine and web components to rapidly and efficiently roll out systemwide program enhancements, new loyalty program rules, or new system interfaces.
Existing loyalty programs and databases increase in complexity over time causing loyalty data to be stored in multiple databases on legacy systems as new capabilities are added. These systems are typically bridged with duplicate data entry or manual data updates via batch processes, resulting in entry errors, incorrect orders, and long customer response or fulfillment cycles. With legacy programs being so complex, adding enhancements is time-consuming and often increases the complexity even further. Instead of focusing on improving the program, time and resources are spent to manage core functionality or to deliver incremental changes.
Unlike continually spending valuable resources to retrofit and maintain existing legacy systems and databases, Ernex offers Loyalty Database Hosting as a managed service. Benefits of outsourcing loyalty database management with LDH include shorter implementation times, elimination of capital investments in hardware and software, full-cycle application services, scalability for business growth, and predictable fees to simplify budgeting.
By freeing company resources from administrative and operational duties, it allows resources to be deployed to more strategic initiatives such as strategic program planning, loyalty data analysis, and campaign planning to increase customer acquisition, customer share, or program value.
Loyalty Database Hosting comprises a suite of integrated functionality that can be customized to satisfy the loyalty data management solution that meets an organization's unique loyalty program requirements.
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