2002 Ernex Update Newsletter Archive
| DEC | Feature
Choice Hotels Launches "Choice Club" with Ernex
Loyalty Solution Choice Hotels Canada, the largest hotel chain in the country, has chosen Ernex, to deliver its new, real-time customer loyalty program dubbed "Choice Club Plus". |
| Special Report
Ernex and Tender Retail partner-new integration
brings real-time loyalty solutions to card processing transactions. Five critical success factors all companies should consider during the first two years of operating a loyalty program to help ensure active, positive participation. |
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| Nuts 'N Bolts
Five Critical Success Factors For Customer
Loyalty - The First Two Years (Part II) Five critical success factors all companies should consider during the first two years of operating a loyalty program. |
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| What's New
Choice Hotels Launches "Choice Club" with
Ernex Loyalty Solution
"CRM vs. Loyalty Programs: Best Friends or
Arch Rivals" by James Christensen, President/CEO, Ernex. |
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| OCT | Feature
CRM vs. Loyalty Programs: Best Friends or Arch
Rivals? The key for success with either CRM or customer loyalty programs is truly understanding customers and their behavior - something even customers have now come to expect. |
| Special Report
Ernex on board to provide real-time rewards
capabilities to millions of Aeroplan members. By seeking to adopt Ernex's real-time reward capabilities, Aeroplan will be able to award miles and instant prizes to its customers right at the point-of-sale through its expanding network of participating merchants. |
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| Nuts 'N Bolts
"The Essential Loyalty Program Builder Checklist"
In this issue we have provided a handy checklist for new program operators as a starting point to begin making key decisions about your program. |
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| What's New
Ernex on board to provide real-time rewards
capabilities to millions of Aeroplan members.
"5 critical steps for getting your loyalty
program started" by Ernex's EVP Products & Marketing, Malcolm Fowler was featured in National Hotel
Executive
National Hotel Executive recently featured
an article [written by Ernex's EVP Products & Marketing, Malcolm Fowler] outlining the 5 critical
steps for getting your loyalty program started. |
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| AUG | Feature
Augmenting Direct Mail Through Real-Time Customer
Loyalty Programs While the direct mail market grew 3.6 percent to just over $196 billion in 2001, the recession coupled with the rising cost of postage, are causing marketers to rethink how they reach out to customers and prospects. |
| Special Report
Loyalty at the Golf Course Golf has experienced unprecedented growth in the last few years, and golf course operators have a critical challenge to stay competitive and be strategic in retaining their newly acquired customers. |
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| Nuts 'N Bolts
Critical Success Factors For Loyalty
Five critical success factors - a good start when planning your loyalty/electronic marketing program strategy. |
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| What's New
Executive Hotels & Resorts increased overnight
stays
How pizza eateries can adopt successful loyalty
programs.
Ernex Selected as a Winner of the Verifone
2002 Innovation Award |
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| JUN | Feature
The Relevance of Loyalty "...the concepts of value and relevancy will ultimately determine the success of the program." |
| Special Report
Executive Hotels: Bonus Points Campaign Encourages
Occupancy in a Slowing Economy |
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| Nuts 'N Bolts
Rise Above the Competition with Customer
Intelligence By analyzing the spending patterns of customers in a loyalty program, program managers can implement campaigns to improve sales... |
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| What's New
How retailers can implement CRM incrementally...
How sweepstakes contests increase loyalty
value... |
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| APR | Feature
Theme-Restaurant Pioneer - Restaurant Associates
dishes out reward program using onsite Internet technology. Ernex was tasked to launch, Restaurant Associates' "Inner Circle" loyalty program in February of 2002. |
| Special Report
How Profitable are Loyalty Cardholders in comparison
with Your Average Customers? How can we measure the success of loyalty programs without having a benchmark to measure against? |
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| Nuts 'N Bolts
"As new players enter the fray and big stores
covet more categories, smaller retailers are in for the fight of their lives." Hillary Davidson, Profit Magazine, April 2002 |
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| What's New
Giftcertificates.ca launches GIFTPASS Canada's Most Innovative Incentive, Reward and Recognition Program
How retailers can implement CRM incrementally...
How sweepstakes contests increase loyalty
value... |
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| FEB | Feature
Gift Cards: More Than Another Way To Pay With
Plastic While cash has not completely disappeared just yet, the burgeoning gift card market is definitely giving it a run for its money. By James Christensen |
| Special Report
Ernex Rockets into 2002 with Eight New Loyalty
and Gift Card Program Clients. Ernex announced that it signed on eight new customers spanning 100 hospitality and retail point-of-sale (POS) locations |
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| Nuts 'N Bolts
Turning Data into Customer Profits An important element of customer loyalty programs is frequent analysis to compare ongoing results with the objectives of the program. |
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| What's New
Ernex Continues Expansion into the United
States |
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