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Loyalty & Stored-Value Card Solutions. Understand your customers. Influence their spending habits. Improve your overall marketing plan.

Ernex Update
April 2003
Volume 6, Issue 2
In this issue...
Introduction Article
Ernex Update gets a new look - and we want your feedback...

Feature Article
Fee or free? Should you charge a fee to join your loyalty program?

Nuts N' Bolts
Supporting your loyalty program through the Internet...

What's New
Down Economy Pushes Customer-Loyalty Strategies Online

Step this way for a successful customer loyalty program

15th Annual Card Forum & Expo - New Orleans LA, May 18-20, 2003

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Introduction - April 2003

Ernex Update gets a new look...

Dear Ernex Update Subscriber:

Welcome to the first issue of the new Ernex Update Newsletter. We've updated the look and redesigned the format so you can read it more easily and get more out of it! While the design may have changed,

rest assured that we will continue to provide our valued subscribers with useful information and proven insights into the world of real-time marketing solutions.

Let us know, as we are always interested in hearing from our loyal readers. If you have feedback regarding our latest newsletter design, any of the feature articles covered in the issue, or if you have a topic that you would like us to explore in an up-coming newsletter, drop us an email at newsletters@ernex.com. Thank you for being a valued newsletter subscriber. We look forward to hearing from you soon.

Best Regards,

Ernex Marketing Team







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