New Features Aimed at Rewarding Frequent Card Users Unveiled

Businesses operating an Ernex-powered customer loyalty program can now take advantage of a more flexible, option-rich solution designed to motivate loyalty program members to participate more frequently. Thanks to recent enhancements to Ernex's Points Multiplier - one of the main features found within Ernex's Promotional Tool Kit - businesses have a new way of ensuring that their loyalty programs remain fresh, exciting and successful.

Ernex's Points Multiplier is designed to give merchants the ability to award multiple points to a loyalty program member - in real-time - based on conditions defined by the merchant. New enhancements include an expanded library of parameters that the merchant can configure to suit their particular marketing campaign. The added functionality to tailor loyalty campaigns reduces the time required for set-up, so clients can launch their promotional programs with shorter lead times.

"Points Multiplier is an excellent tool to increase loyalty program member frequency," said Malcolm Fowler, Vice President & General Manager, Ernex. "Clients can now identify their loyalty program members that have average or below-average activity, and provide them with a Points Multiplier - such as triple points - for making more frequent purchases."

Other new features include the ability to establish minimum spending levels (to increase average spend) or a specified number of locations to be visited for customers to qualify - which can drive traffic to new or underperforming locations.

    Click here for more information about Ernex Points Multiplier.

If you are interested in learning more about loyalty programs, or would like to have a Points Multiplier campaign for your Ernex Powered loyalty program, please contact our sales or client services team.