Hotel Interactive recently interviewed Malcolm Fowler for an article titled "Gift Cards - Heartful Holiday Hospitality".

Associate Professor of Advertising Research at Virginia Commonwealth University, Tracy Tuten Ryan, noticed during the 2005 holiday season that gift cards were proliferating at a staggering rate and penetrating all markets from Starbucks to grocery stores and retailers. She decided to conduct a survey on the impact of gift cards as a holiday present in 2006, and tabulated the findings of 1191 respondents from 47 states. The most amazing result of the study, according to Tracy, was the finding that recipients did not view gift cards as an impersonal, last-minute, thoughtless alternative to other gift choices. A gift card from Four Seasons Hotels was prized by recipients for its unique quality of pampering.

Gift Cards - Heartful Holiday Hospitality
Hotel Interactive - December 22, 2006

Ernex is a Gold Sponsor of this event and will be chairing the topic table on Thursday, March 15 from 12:05-1:45 pm about Loyalty Programs. Come visit us in Booth 7.

Go to www.htmagazine.com
for more information.

Come visit Ernex in Booth 5557 to see our real-time loyalty and stored-value solutions for the restaurant and hospitality industries.

Go to www.restaurant.org
for more information.