Retail Info Systems News recently published an article by Malcolm Fowler titled "Calling all business owners: it's time to give stored-value cards a second look" in their Executive Intelligence column.

Fruitcake, tube socks, reindeer sweaters. Ring a bell? Think back to Christmas morning, right when it was time to open Aunt Edna's gift. As you examined the box, you knew full well it didn't contain the gift you had hoped for but instead, another oversized, itchy Rudolph sweater, which you, without a doubt proudly displayed at the back of your closet.

Thankfully, a clever marketer who thought Rudolph belongs in the North Pole and not on a sweater introduced the stored-value card, a convenient payment tool used by millions of consumers that has practically bullied the tacky sweater industry right out of business.

Calling all business owners: it's time to give stored-value cards a second look
RIS News - April 10, 2007

Come visit Ernex in Booth 5557 to see our real-time loyalty and stored-value solutions for the restaurant and hospitality industries.

Go to www.restaurant.org
for more information.

Ernex real-time customer loyalty and stored-value solutions for the retail industry will be on display at Booth 761.

Go to www.nrf.com
for more information.