February 27, 2002
GIFTCERTIFICATES.CA LAUNCHES GIFTPASS:
CANADA'S MOST INNOVATIVE INCENTIVE, REWARD
AND RECOGNITION PROGRAM
REPORTER'S SUMMARY
Giftcertificates.ca has launched GIFTPASS, an innovative new product for incentive, reward and recognition programs in Canada. GIFTPASS provides businesses with an easy to manage program that offers recipients the flexibility and ease of choosing their own gift certificates online at www.giftcertificates.ca. Open 24 hours a day, seven days a week, Giftcertificates.ca provides recipients access to top Canadian merchants such as Cineplex Odeon, The Gap and Home Depot.
STRATEGY
With customer and employee retention becoming increasingly critical in today's business environment, businesses are challenged to find creative ways to easily reward and motivate their customers or employees. GIFTPASS addresses this need in the Canadian marketplace through a flexible, customizable and easily managed reward and incentive product. GIFTPASS can be effective for employee reward programs, customer courtesy programs, marketing initiatives and more.
The launch of GIFTPASS is the newest addition to Giftcertificates.ca, Canada's leading online provider of branded gift certificates for retailers, restaurants, hotels and entertainment providers. Acquired by Ernex Marketing Technologies in May of 2001, Giftcertificates.ca's new product further strengthens Ernex's suite of loyalty and gift card services in the North American marketplace.
DETAILS AND HIGHLIGHTS
Key benefits of GIFTPASS include:
- Flexible Customization and Delivery Options: Businesses who issue GIFTPASS have the flexibility to brand their GIFTPASS with their own corporate identity and personalized messages to their recipients. This can be delivered as a paper or html-email format directly to the recipient.
- Simple Program Management: With Giftcertificates.ca representing gift certificates from many leading businesses in multiple industries, it is easy for businesses to manage their reward or incentive program at one source.
- Multiple Applications: GIFTPASS can be used for a multitude of applications for motivational and promotional
purposes, such as these below.
- Employee programs: performance awards, in-house safety recognition, quality initiatives, customer service excellence, retention programs, workshop/seminar awards and attendance recognition.
- Consumer programs: customer courtesy programs, contest prizes, survey participation rewards, customer loyalty programs and sampling and trial initiatives.
- Sales support: corporate gifts, lead generation, customer acquisition and retention and performance and recognition awards.
- Marketing initiatives: new product launches, display incentives, dealer loader programs, vendor recognition and merchandising programs.
ABOUT GIFTCERTIFICATES.CA
Giftcertificates.ca is a user-friendly e-commerce destination site that sells branded gift certificates from Canada's leading retailers, restaurants, hotels and entertainment providers. Customers can purchase elegantly packaged gift certificates sent via expedited mail to the customer or directly to the recipient. Giftcertificates.ca offers one-stop shopping for consumers and corporate customers who want the convenience of purchasing gift certificates as presents or incentives for employees and customers. For more information visit the web site at www.giftcertificates.ca.
ABOUT ERNEX
Ernex is a provider of innovative real-time marketing solutions for merchants, credit card and bankcard issuers, and large membership organizations. Its solutions include loyalty programs, stored-value gift card programs, reward fulfillment services and loyalty database hosting services. For more information, contact Ernex at 877-GO-Ernex or visit www.ernex.com.
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PR CONTACTS:
Please Contact:
Marketing & Public Relations Manager
Ernex
604-415-1500
pr@ernex.com
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