June 10, 2002
ERNEX SELECTED AS A WINNER
OF THE VERIFONE 2002 INNOVATION AWARD
REPORTER'S SUMMARY
Ernex , a provider of real-time marketing solutions, this week was named a winner of the VeriFone 2002 Innovation Award. This award recognizes achievement in the development and implementation of value-added applications that leverage VeriFone Inc.'s electronic payment solution. The goal of the VeriFone 2002 Innovation award is to identify and showcase value-add applications that help payment service providers attract new merchants, improve merchant retention, generate new revenue streams and lower the total cost of ownership. Ernex , recognized for its loyalty and e-gift applications, was selected as one of the most innovative "North American" solutions by a panel of VeriFone executives.
Winners were presented with the 2002 Innovation Award during the Global VeriFone International Partners Forum that took place this week in Puerto Rico.
STRATEGY
In highly competitive industries, such as retail and hospitality, customer retention and loyalty is critical to ensuring long-term success. Merchants need to be able to identify their most valuable customers and market to them uniquely. Customer loyalty and/or points programs have emerged as a method of recognizing valuable customers and rewarding loyal behavior. Ernex brings a new dimension in real-time customer interaction, in the form of customer loyalty, gift card, and direct marketing programs at the point-of-sale. Ernex's real-time marketing solutions can easy integrate and extend the value of a merchant's existing VeriFone electronic payment solution and help them retain their best assets - their existing customers. More specifically, Ernex offers merchants the ability to:
- Award and redeem customer loyalty points in real-time across all businesses
- Operate a real-time gift card program
- Segment customers for promotions based on spending, demographics, interests, and more
- Cost-effectively deliver personalized offers and operate instant sweepstakes campaigns directly on a customer's receipt
- Analyze results of program success through detailed reports that can include promotional response reports and custom data analysis
ABOUT ERNEX
Ernex is a provider of innovative real-time marketing solutions for merchants, credit card and bankcard issuers, and large membership organizations. Its solutions include loyalty programs, stored-value gift card programs, reward fulfillment services and loyalty database hosting services. For more information, contact Ernex at 877-GO-Ernex or visit www.ernex.com.
ABOUT VERIFONE, INC.
VeriFone, Inc., (http://www.verifone.com/) is the leading global provider of secure electronic-payment solutions for financial institutions, merchants and consumers. VeriFone has shipped more than ten million electronic-payment systems, which are used in more than 100 countries. VeriFone, Inc. is held by Gores Technology Group, an international acquisition and management company.
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INTERVIEW CONTACTS:
- Ernex executives are available for interviews on this announcement and/or to provide comment on other electronic marketing solutions.
- Analyst references are available on request.
- Partners and Customers are available to speak with the media.
Please Contact:
Marketing & Public Relations Manager
Ernex
604-415-1500
pr@ernex.com
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